一、2020年中国穿版模特行业发展及网络关注度
1. 中国穿版模特职业介绍
2. 中国穿版模特网络热度数据监测
3. 2020年中国穿版模特网络传播渠道及媒体图谱
4. 2020年中国穿版模特舆论热度地域分布
二、2020年中国穿版模特工作及经济效益数据分析
1. 2020年中国穿版模特工作强度数据分析
2. 2020年中国穿版模特工作收入
3. 2018年中国批发行业市场规模数据分析
4. 2018年中国批发行业细分专业市场交易数据
5. 2020年中国穿版模特工作经济效益
6. 2020年中国穿版模特数量数据分析
7. 2020年中国穿版模特促进门店创收规模
三、2020年中国穿版模特经济效益总结及发展趋势
1. 2020年中国穿版模特行业发展总结（一）
2. 2020年中国穿版模特行业发展总结（二）
3. 2020年中国穿版模特行业发展趋势分析（一）
4. 2020年中国穿版模特行业发展趋势分析（二）
5. 2020年中国穿版模特行业发展趋势分析（三）
图表目录
图表1：中国穿版模特职业条件
图表2：2020年1-6月“穿版模特”网络热度指数走势
图表3：2020年1-6月“穿版模特”网络传播渠道及媒体图谱
图表4：2020年1-6月“穿版模特”话题舆论热度地域分布
图表5：2020年中国穿版模特平均工作时长
图表6：2020年中国穿版模特换衣次数
图表7：2020年中国穿版模特月均收入
图表8：2013-2018年中国批发行业营业收入
图表9：2018年中国各类细分专业批发市场交易规模TOP10
图表10：2020年中国穿版模特店铺销售量
图表11：2020年中国穿版模特店铺销售增加值
图表12：2020年中国穿版模特数量
图表13：2020年1-4月中国针纺织品类零售总额及变化率
图表14：2020年中国穿版模特促进门店营收规模增长额
图表15：2013-2018年广东省亿元以上商品交易批发市场交易额
图表16：2020年2-3月阿里1688 “商+直播”入驻商家同比增长
图表17：2020年中国线下服装批发市场转型
图表18：2017-2020年中国直播电商市场规模及预测
Contents
Figure1：Occupational conditions for Chinese model wearers
Figure2：\"Wearing Model\" Internet Heat Index Trend from Jan. to Jun., 2020
Figure3：\"Wearing Model\" Network communication channels and media maps from Jan. to Jun., 2020
Figure4：\"Wearing Model\" Topic public opinion heat area distribution from Jan. to Jun., 2020
Figure5：Average working hours of \"Wearing Model\" in China in 2020
Figure6：Number of changes of \"Wearing Model\" in China in 2020
Figure7：Average monthly income of \"Wearing Model\" in China in 2020
Figure8：Operating income of China’s wholesale industry in 2013 and 2018
Figure9：2018 Top 10 specialty wholesale markets' transaction values in China
Figure10：Sales scale \"Wearing Model\" in China in 2020
Figure11：Added sales value of \"Wearing Model\" in China in 2020
Figure12：Number of \"Wearing Model\" in China in 2020
Figure13：Total retail sales of needles and textiles from Jan. to Apr. in 2020
Figure14：Number of\"Wearing Model\" in China in 2020
Figure15：2013-2018 Transaction values of Guangdong’s wholesale markets with sales over 100 million RMB
Figure16：Alibaba 1688 “Business + Live Broadcasting” settled in merchants increased year-on-year from February to March 2020
Figure17：China's offline apparel wholesale market transformation in 2020
Figure18：Market Size and Forecast of China’s Live E-commerce from 2017 to 2020

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　　“穿版模特”又称店铺模特，2020年4月，网络打出“月入过万”的标签后，穿版模特话题热度形成波峰。iiMedia Research(艾媒咨询)数据显示，2020年中国穿版模特大约有13000人，穿版模特促进门店营收规模增长接近150亿元，是推动中国服装发展的创新力量。(《2020年中国穿版模特职业商情监测研究》完整高清PDF版共29页，可点击文章右侧浏览高清报告按钮进行报告浏览)

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　　"Porch model" is also known as shop model. In April 2020, after the online label of "more than ten thousand monthly income", the topic of the model has become a hot topic. According to iiMedia Research data, there are about 13,000 Chinese model wear models in 2020. The model wear model promotes store revenue growth of nearly 15 billion yuan, which is an innovative force that promotes the development of Chinese clothing.(“Report on wearing model professional business monitoring study in China, 2020" full version has 29 pages,please click the Browse HD Report button on the right side of the article to browse the report )

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       以下为报告节选内容：

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　　中国穿版模特职业介绍

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　　“穿版模特”又称店铺模特，类似于现实版的淘宝卖家秀。他们可以直观地向顾客展示新款服装以吸引购买，同时也会应客户的要求试穿他们看中的款式，提供服装直观的上身效果。

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　　2020年中国穿版模特舆论热度地域分布

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　　从舆论热度的城市分布看，穿版模特在东南沿海及中部地区的关注度较高。其中，关注度最高的三个地区分别为广东、江西和贵州。

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　　2020年中国穿版模特工作强度数据分析

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　　iiMedia Research(艾媒咨询)数据显示，中国穿版模特平均工作时长约为8-10小时，工作强度较普通工作更大。从换衣次数看，他们的平均换衣数量为140件/天。

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　　2020年中国穿版模特工作收入

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　　iiMedia Research(艾媒咨询)数据显示，穿版模特的月均收入在6000-40000元之间。综合来看，他们的收入中位数可以达到12000-13000元，大多高于当地其他职业的平均工资。

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　　2020年中国穿版模特数量数据分析

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　　iiMedia Research(艾媒咨询)数据显示，穿版模特大约有13000人(包含兼职及专职)。艾媒咨询分析师认为，受疫情影响，在经济下行的情况下，穿衣模特为部分竞争力较低的群体提供了新的职业出路。

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　　2020年中国穿版模特行业发展总结

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　　穿版模特提高采购效率和客户忠诚度，带动店铺需求

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　　一方面，穿版模特使服装的穿搭效果直观化，便于采购商预判需求的匹配度，提高采购商拿货效率;另一方面，服装批发商的穿搭模特相对固定，采购商对各批发商穿版模特的身高、体重、风格熟悉度较高，有利于增强客户粘性和提高客户对各店铺的忠诚度。穿版模特对批发商业绩的良好带动效果进一步激发了服装批发市场对穿版模特的需求。

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　　穿版模特入职门槛低，但工作强度大、且保障性差，流动性大

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　　穿版模特招聘条件集中在外形身材，入门门槛相对较低，“月入过万”等新闻的传播吸引了更多人加入，行业竞争加剧，业绩差的穿版模特在行业内难以生存，业绩好的穿版模特则积极谋求店长等职位;此外，穿版模特白天持续工作时间长、工作强度大，长期站立和换装导致腰肌劳损等工作病，工作的保障性较差。

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　　2020年中国穿版模特行业发展趋势分析

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　　数据显示，2019年中国直播电商市场规模达到4338亿元，同比增长226%，预计到2020年将会持续以超100%的增速增长到9610亿元。艾媒咨询分析师认为，未来中国直播电商市场将呈进一步上升趋势，服装批发市场的直播带货也将促使穿版模特从档口向直播间转型。

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　　2020年中国穿版模特行业发展趋势分析

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　　本文内容节选自艾媒咨询发布的《艾媒咨询|2020年中国穿版模特职业商情监测研究》，完整版报告共29页，点击文末下方链接可直达完整版报告。

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