一、零食集合店行业发展背景及现状分析
1.零食集合店的特点及定义
2.中国零食集合店的发展历程
3.中国零食集合店行业发展政策规范
4.中国零食集合店行业产业链图谱
5.中国零食集合店市场规模及预测
6.零食店拓店成本较低，实体店铺零售持续提升
7.零食集合店发展火热，区域品牌群雄并立
8.赵一鸣零食成为高知名度品牌
9.赵一鸣零食企业概况和发展历程
10.赵一鸣零食与零食很忙战略合并
11.赵一鸣零食门店分布数据分析
12.赵一鸣零食品牌优势

二、赵一鸣零食店消费者洞察分析
1.赵一鸣零食消费者画像
2.消费者购买零食的主要渠道
3.消费者关于赵一鸣零食店的信息获取渠道
4.消费者选择赵一鸣零食店的原因
5.消费者对于赵一鸣零食店分布的感知情况
6.消费者的购买频率和消费区间
7.消费者购买的零食类型和偏好
8.消费者购买零食的主要关注因素
9.消费者在赵一鸣零食店充值会员的情况
10.消费者对赵一鸣零食店的满意度
11.消费者认为目前赵一鸣零食店存在的问题

三、 赵一鸣零食店SWOT分析
1.优势：高效的供应链体系
2.劣势：赵一鸣零食店舆情事件
3.机遇：迎合市场下沉的消费逻辑，零食店迅速扩张
4.威胁：品牌扎堆，竞争加剧

图表目录：
图表1.中国零食集合店与传统商超的区别
图表2.中国零食集合店发展阶段
图表3.中国休闲食品行业最新相关政策
图表4.2019-2027年中国零食集合店行业市场规模及预测
图表5.2022年上半年部分业态闭店数量
图表6.2024年中国零食集合店品牌门店数量排行榜TOP10
图表7.中国消费者了解的零食集合店品牌
图表8.赵一鸣零食发展历程
图表9.2024年8月赵一鸣零食已开放的加盟区域
图表10.中国消费者购买零食的主要渠道
图表11.消费者对赵一鸣零食的了解程度
图表12.消费者了解赵一鸣零食的主要渠道
图表13.消费者选择赵一鸣零食店的原因
图表14.消费者在赵一鸣零食店的购买情况
图表15.消费者所在居住区域的赵一鸣零食店分布
图表16.消费者在赵一鸣零食店的消费区间
图表17.消费者去赵一鸣零食店购物的频率
图表18.赵一鸣零食店消费者购买零食类型
图表19.赵一鸣零食店消费者购买零食时的主要关注因素
图表20.赵一鸣零食店消费者会员充值金额分布
图表21.消费者对赵一鸣零食店的总体满意度
图表22.消费者对赵一鸣零食店具体方面的满意度
图表23.消费者认为目前赵一鸣零食店存在的问题
图表24.赵一鸣零食的供应链体系
图表25.零食店与商超的产品价值链对比
图表26.2023年县域社会消费品零售总额占比
图表27.2021-2023年零食店总门店数

figure1.The Differences Between Chinese Snack Collection Stores and Traditional Supermarkets
figure2.Development Stage of Chinese Snack Collection Stores
figure3.The latest relevant policies in China's snack food industry
figure4.Market Size and Forecast of Chinese Snack Collection Stores from 2019 to 2027
figure5.The number of store closures in some business formats in the first half of 2022
figure6.Top 10 Chinese Snack Collection Store Brands in 2024
figure7.Snack collection store brands known by Chinese consumers
figure8.The development history of Zhao Yiming Snack
figure9.The franchise area where Zhao Yiming Snack have been opened as of August 2024
figure10.Main channels for Chinese consumers to purchase snacks
figure11.Consumer awareness of Zhao Yiming Snacks
figure12.The main channels for consumers to know about Zhao Yiming Snacks
figure13.The reasons why consumers choose Zhao Yiming Snacks Store
figure14.The purchasing behavior of consumers at Zhao Yiming Snack Store
figure15.Distribution of Zhao Yiming Snack Shops in the consumer's residential area
figure16.The consumption range of customers in Zhao Yiming Snack Shop
figure17.The frequency of consumers shopping at Zhao Yiming Snacks Store
figure18.Types of snacks purchased by consumers in Zhao Yiming Snack Shop
figure19.The main factors that consumers consider when purchasing snacks at Zhao Yiming Snack Shop
figure20.Distribution of recharge amounts among members of Zhao Yiming Snack Store
figure21.Overall satisfaction of consumers towards Zhao Yiming Snack Shop
figure22.Satisfaction of consumers towards specific aspects of Zhao Yiming Snack Shop
figure23.The problems that consumers currently identify with Zhao Yiming Snack Shop
figure24.The supply chain system of Zhao Yiming Snacks
figure25.Comparison of the Product Value Chain between Snack Stores and Supermarkets
figure26.Proportion of total retail sales of consumer goods in counties in 2023
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　　2023年中国零食集合店市场规模为809亿元，预计2027年有望达到1547亿元。其中，赵一鸣零食成为高知名度品牌，截至2024年6月，赵一鸣零食门店数量已超过6000家。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《赵一鸣零食店消费行为洞察及行业趋势报告（2024）》数据显示，商品品质好（56.6%）和商品种类多（49.2%）是消费者选择赵一鸣零食的主要原因；赵一鸣零食店的消费者在购买零食时展现出多样化的偏好，熟食特产以64.9%的购买率位居榜首，其次是调味面制品（46.5%）；此外，消费者指出赵一鸣零食店存在店内知名品牌零食较少（60.8%）和店面分布过于集中（59.4%）的问题。通过直供模式与数智化仓配体系，赵一鸣零食能够快速响应市场变化。但面对品牌扎堆的市场环境，赵一鸣零食正面临同质化竞争和价格战等多重严峻挑战，需在激烈竞争中寻找差异化定位，加强品牌建设。(《艾媒咨询 | 赵一鸣零食店消费行为洞察及行业趋势报告（2024）》完整高清PDF版共39页，可点击文章底部报告下载按钮进行报告下载）

　　The market size of China's snack aggregator stores reached RMB 80.9 billion in 2023 and is projected to reach RMB 154.7 billion by 2027. Among them, Zhao Yiming Snack has emerged as a highly recognized brand, with over 6,000 stores as of June 2024. According to the latest \"Insight into Zhao Yiming's Snack Shop Consumer Behavior and Industry Trends Report (2024) \" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, high-quality products (56.6%) and a diverse range of products (49.2%) are the primary reasons why consumers choose Zhao Yiming Snacks. Consumers at Zhao Yiming Snacks stores exhibit diverse preferences when purchasing snacks, with cooked food specialties topping the list at a purchase rate of 64.9%, followed by seasoned noodle products (46.5%). Additionally, consumers have pointed out issues such as a lack of well-known brand snacks in stores (60.8%) and overly concentrated store locations (59.4%) at Zhao Yiming Snacks.Through its direct supply model and digital-intelligent warehouse and distribution system, Zhao Yiming Snacks is able to respond swiftly to market changes. However, in the face of a crowded market with numerous brands, Zhao Yiming Snacks is confronted with formidable challenges such as homogenized competition and price wars. It needs to find a differentiated positioning amidst fierce competition and strengthen its brand building efforts.(“iiMedia Report | Insight into Zhao Yiming's Snack Shop Consumer Behavior and Industry Trends Report (2024)” full version has 39 pages, please click the download button at the bottom of the article to download the report)

　　核心观点

　　市场规模：预计2027年中国零食集合店市场规模有望达到1547亿元

　　iiMedia Research（艾媒咨询）数据显示，2023年中国零食集合店市场规模为809亿元，预计2027年有望达到1547亿元。得益于政策支持和近场业态流量提升，零食集合店迎来低成本扩张的黄金机遇，当前已形成区域品牌群雄并立的格局。其中，赵一鸣零食成为高知名度品牌，截至2024年6月，赵一鸣零食店门店数量已超过6000家。

　　用户调研：零食品质好和种类多是消费者偏爱赵一鸣零食的主要原因

　　iiMedia Research（艾媒咨询）调研数据显示，商品品质好（56.6%）和商品种类多（49.2%）是消费者选择赵一鸣零食的主要原因；赵一鸣零食店的消费者在购买零食时展现出多样化的偏好，熟食特产以64.9%的购买率位居榜首，其次是调味面制品（46.5%）；此外，消费者指出赵一鸣零食店存在店内知名品牌零食较少（60.8%）和店面分布过于集中（59.4%）的问题。

　　发展趋势：赵一鸣零食店迅速扩张，产品同质化和价格战等问题亟待解决

　　通过直供模式与数智化仓配体系，赵一鸣零食能够快速响应市场变化，同时，赵一鸣零食迎合了市场下沉的消费逻辑，再加上资本的助推，门店迅速扩张。但面对品牌扎堆的市场环境，赵一鸣零食正面临同质化竞争和价格战等多重严峻挑战，需在激烈竞争中寻找差异化定位，加强品牌建设，提升产品品质和服务水平。

　　以下为报告内容节选：

　　（节选）第一章 零食集合店行业发展背景及现状分析

　　零食集合店的特点及定义

　　零食集合店是一种新型的零售模式，它去除传统休闲食品经销商的中间环节，直接从工厂采购或贴牌生产产品。与传统零售模式不同，零食集合店绕开了中间环节，直接对接厂商，让利于消费者。此外，零食集合店不向品牌方收取进场费、陈列费、条码费和促销费，让利于厂商，使得产品价格更具竞争力。

、

　　中国零食集合店行业产业链图谱

　　中国零食集合店市场规模及预测

　　iiMedia Research（艾媒咨询）数据显示，2023年中国零食集合店市场规模为809亿元，预计2027年有望达到1547亿元。随着生活节奏的加快，消费者更加青睐能够一站式满足多样化零食需求的集合店。新兴的消费群体和消费观念为零食集合店探索创新模式给予了更多的包容和可能性，零食集合店应持续在产品质量、创意研发及个性化服务上加大投入，以差异化竞争策略满足消费者日益多样化的需求。

　　零食集合店发展火热，区域品牌群雄并立

　　iiMedia Research（艾媒咨询）数据显示，中国零食集合店扩张迅猛，其中，鸣鸣很忙集团旗下赵一鸣零食、零食很忙全国门店数均已超过6000家。2024年赵一鸣零食和零食很忙合并成立鸣鸣很忙集团，合并后双品牌门店数量总和突破1万家。当前已经形成江西赵一鸣、湖南零食很忙和川渝贵零食有鸣等区域品牌群雄并立的格局。

　　赵一鸣零食企业概况和发展历程

　　赵一鸣零食是宜春市赵一鸣商贸有限公司旗下平价零食连锁品牌，在售产品涵盖坚果炒货、熟食特产、蜜饯果干、饼干糕点等八个高频品类，拥有超2000款平价零食，每月更新100+种新品。赵一鸣零食成立于2019年，自华东地区江西市场起步，现已逐步向全国范围内拓展，致力于为消费者提供更多优质、丰富的零食选择。

　　赵一鸣零食与零食很忙战略合并

　　“零食很忙”起步于2017年，总部位于湖南长沙。2023年11月10日，国内量贩零食两大品牌“零食很忙”与“赵一鸣零食”正式宣布进行战略合并，合并后双方决定在各自的优势区域进一步深化布局，推动整个零食折扣行业的健康发展。2024年6月12日，双品牌合并成立的零食很忙集团宣布正式更名为鸣鸣很忙集团，官宣突破万店大关，引领零食连锁行业开启万店时代。

　　赵一鸣零食门店分布数据分析

　　数据显示，截至2024年8月，赵一鸣品牌凭借其卓越的市场表现与品牌影响力，在江西、广东等核心区域的基础上，迅速扩张至全国范围，成功开设了超过6000家门店。目前赵一鸣已向全国21个省份开放加盟区域，覆盖了从东到西、从南至北的广阔地域。

　　（节选）第二章 赵一鸣零食店消费者洞察分析

　　赵一鸣零食消费者画像

　　消费者购买零食的主要渠道

　　iiMedia Research（艾媒咨询）数据显示，线下购买渠道方面，60.5%的消费者选择在零食店选购零食，其次是选择到超市购买（58.5%）；同时，线上购买渠道也深受消费者欢迎，57.8%的消费者选择网购零食。与其他购买渠道相比，零食店专注于零食销售，吸引了大量对零食有着较高要求的消费者。

　　消费者关于赵一鸣零食店的信息获取渠道

　　iiMedia Research（艾媒咨询）数据显示，84.5%的消费者对赵一鸣零食店有着不同程度的了解。其中，通过美团、饿了么等生活类平台了解到赵一鸣零食店的消费者占53.2%；在抖音、快手等短视频平台了解的消费者占42.9%；直接在线下零食集合店门店了解的消费者占42.2%。

　　消费者选择赵一鸣零食店的原因

　　iiMedia Research（艾媒咨询）数据显示，商品品质好（56.6%）、商品种类多（49.2%）是消费者选择赵一鸣零食的主要原因；42.9%的消费者表示经常在赵一鸣零食店购买零食，53.5%的消费者表示购买次数较少。赵一鸣零食集合店拥有一定的忠实顾客群体，但仍有较大的提升空间。

　　消费者对于赵一鸣零食店分布的感知情况

　　iiMedia Research（艾媒咨询）数据显示，经常到赵一鸣零食店购买零食的消费者中，31.9%和54.3%的受访者认为其居住区域的赵一鸣零食店非常多、比较多；没在赵一鸣零食店购买过的消费者中，有14.8%的受访者表示其居住周围没有赵一鸣零食店。赵一鸣零食店在消费者居住地的门店分布情况影响了消费者的到店消费实际需求，赵一鸣零食可考虑优化店面布局，扩大市场覆盖范围，提升市场竞争力。

　　消费者购买的零食类型和偏好

　　iiMedia Research（艾媒咨询）数据显示，赵一鸣零食店的消费者在购买零食时展现出多样化的偏好，熟食特产以64.9%的购买率位居榜首，紧随其后的是调味面制品和糖果果冻，分别占比46.5%和38.6%。随着零食消费日益个性化、多元化和日常化，消费者对风味独特和便捷的即食食品如熟食特产、调味面制品和糖果果冻等有着强烈的需求。

　　消费者购买零食的主要关注因素

　　iiMedia Research（艾媒咨询）数据显示，赵一鸣零食店消费者购买零食时关注的前三个因素依次为：口感味道（54.2%）、包装美观（53.4%）以及性价比（53.1%）。在快节奏的现代生活中，零食往往扮演着满足即时口腹之欲的重要角色，消费者倾向于选择那些既满足口味偏好又价格合理的零食产品，同时消费者也注重产品的外观以获得更好的购物体验。

　　（节选）第三章 赵一鸣零食店SWOT分析

　　优势：高效的供应链体系

　　赵一鸣零食在供应链管理上追求极致，通过构建直供模式与数智化仓配体系，实现了厂家-自建仓-门店的高效流通。高效的供应链管理不仅降低了成本，还显著提高商品流转效率，使得赵一鸣零食能够快速响应市场变化，满足消费者多样化的需求，从而在竞争激烈的零售市场中脱颖而出。

本文内容节选自艾媒咨询发布的《艾媒咨询｜赵一鸣零食店消费行为洞察及行业趋势报告（2024）》，完整版报告共39页，点击文末下方链接可直达完整版报告。

","chartNum":27,"categoryList":[{"id":134,"categoryName":"零售"}],"isShowOnLineReadUrl":"","summary":"2023年中国零食集合店市场规模为809亿元，预计2027年有望达到1547亿元。其中，赵一鸣零食成为高知名度品牌，截至2024年6月，赵一鸣零食门店数量已超过6000家。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《赵一鸣零食店消费行为洞察及行业趋势报告（2024）》数据显示，商品品质好（56.6%）和商品种类多（49.2%）是消费者选择赵一鸣零食的主要原因；赵一鸣零食店的消费者在购买零食时展现出多样化的偏好，熟食特产以64.9%的购买率位居榜首，其次是调味面制品（46.5%）；此外，消费者指出赵一鸣零食店存在店内知名品牌零食较少（60.8%）和店面分布过于集中（59.4%）的问题。通过直供模式与数智化仓配体系，赵一鸣零食能够快速响应市场变化。但面对品牌扎堆的市场环境，赵一鸣零食正面临同质化竞争和价格战等多重严峻挑战，需在激烈竞争中寻找差异化定位，加强品牌建设。","shareUrlQrCode":"data:image/png;base64,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","module_type":0,"memberPrice":999.0,"introduce":"2023年中国零食集合店市场规模为809亿元，预计2027年有望达到1547亿元。其中，赵一鸣零食成为高知名度品牌，截至2024年6月，赵一鸣零食门店数量已超过6000家。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《赵一鸣零食店消费行为洞察及行业趋势报告（2024）》数据显示，商品品质好（56.6%）和商品种类多（49.2%）是消费者选择赵一鸣零食的主要原因；赵一鸣零食店的消费者在购买零食时展现出多样化的偏好，熟食特产以64.9%的购买率位居榜首，其次是调味面制品（46.5%）；此外，消费者指出赵一鸣零食店存在店内知名品牌零食较少（60.8%）和店面分布过于集中（59.4%）的问题。通过直供模式与数智化仓配体系，赵一鸣零食能够快速响应市场变化。但面对品牌扎堆的市场环境，赵一鸣零食正面临同质化竞争和价格战等多重严峻挑战，需在激烈竞争中寻找差异化定位，加强品牌建设。
The market size of China's snack aggregator stores reached RMB 80.9 billion in 2023 and is projected to reach RMB 154.7 billion by 2027. Among them, Zhao Yiming Snack has emerged as a highly recognized brand, with over 6,000 stores as of June 2024. According to the latest \"Insight into Zhao Yiming's Snack Shop Consumer Behavior and Industry Trends Report (2024) \" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, high-quality products (56.6%) and a diverse range of products (49.2%) are the primary reasons why consumers choose Zhao Yiming Snacks. Consumers at Zhao Yiming Snacks stores exhibit diverse preferences when purchasing snacks, with cooked food specialties topping the list at a purchase rate of 64.9%, followed by seasoned noodle products (46.5%). Additionally, consumers have pointed out issues such as a lack of well-known brand snacks in stores (60.8%) and overly concentrated store locations (59.4%) at Zhao Yiming Snacks.Through its direct supply model and digital-intelligent warehouse and distribution system, Zhao Yiming Snacks is able to respond swiftly to market changes. However, in the face of a crowded market with numerous brands, Zhao Yiming Snacks is confronted with formidable challenges such as homogenized competition and price wars. It needs to find a differentiated positioning amidst fierce competition and strengthen its brand building efforts.","isPublished":1,"filePath":"20240828/【图片版】赵一鸣零食店消费行为洞察及行业趋势报告（2024）.pdf","updateTime":1724816644000,"pageNum":39,"labelList":[{"id":37679,"labelName":"赵一鸣零食"},{"id":37677,"labelName":"零食集合店"},{"id":1326,"labelName":"零售"},{"id":38121,"labelName":"直供模式"},{"id":38122,"labelName":"数字化仓配体系"},{"id":37205,"labelName":"同质化"},{"id":38123,"labelName":"价格战"},{"id":479,"labelName":"品牌"},{"id":38124,"labelName":"零食很忙"},{"id":38125,"labelName":"门店分布"},{"id":8980,"labelName":"购买渠道"},{"id":38126,"labelName":"信息获取渠道"},{"id":22347,"labelName":"购买原因"},{"id":38127,"labelName":"消费者偏好"},{"id":15635,"labelName":"SWOT"}],"isShowOnLineRead":0,"seourl":"https://report.iimedia.cn/repo134-0/43643.html","shareTitle":"","showPrice":999.0,"createTime":1724815851000,"freePages":8,"md5":"496c2f2732a37ea90f6dff1261f1f821"},"isInShopCart":0,"acList":[],"isCollectCategory":false,"isCollected":0,"isBought":0},"isStop":0,"name":"艾媒咨询｜赵一鸣零食店消费行为洞察及行业趋势报告（2024）"}, industryInfo={nodeStat=2, name=零售消费, is_end=0, pid=31026926, type=7, name_id=null, node_id=31026938, sort_id=1}, nodeInfo={name=艾媒咨询｜赵一鸣零食店消费行为洞察及行业趋势报告（2024）, isCollect=0, isSub=0, type=5, nodeId=49316415}}}}" />