Package holidays refer to vacations booked via a travel agency that include transport, accommodation, and other services such as transfers and meals. As of June 2021, approximately 15 percent of Brits surveyed said they had booked a package holiday in the last year. When breaking down the expenses on this tourism product, Britons aged between 65 and 74 spend the most British pounds per week on package holidays , while younger British travelers spend the least. Although the number of people who booked package holidays in the UK steadily increased in the years leading up to 2020, there was a decrease of around nine million UK package holiday users that year due to the impact of the coronavirus (COVID-19) pandemic. Where do consumers book package holidays? Travel agencies originally operated out of brick-and-mortar establishments, but in recent years have increasingly moved online. As of 2021, online travel agencies such as Expedia made up a large portion of the UK package holiday market share . On the other hand, big brand travel agencies such as TUI – a European travel company headquartered in Germany – are still popular, though consumers are booking their package holidays increasingly via airline businesses. The tour operator arms of easyJet and Jet2 (easyJet Holidays and Jet2Holidays, respectively) were two of the biggest players on the package tour market in 2021. That year, TUI and Jet2Holidays were also the leading websites for UK holiday searches . Outlook for the UK package holiday market The global tourism industry as a whole was significantly impacted by the pandemic in 2020, resulting in a sharp loss of revenue and decreased traveler numbers due to holiday cancellations and travel restrictions. In the United Kingdom, revenue in the package holiday market dropped by over two-thirds during the health crisis, and revenue numbers in this sector are not expected to fully recover until after 2024. Furthermore, according to Statista’s Mobility Market Outlook package holiday sales in the UK are predicted to take place increasingly online, as online sales channels dominated the market both prior to and throughout the pandemic. This text provides general information.