一、中国茶饮料行业背景概况
中国茶饮料行业发展驱动因素：政策支持
中国茶饮料行业发展驱动因素：居民收入及消费支出
中国茶饮料行业发展驱动因素：人均消费
中国茶饮料行业发展驱动因素：社会环境
中国茶饮料行业发展驱动因素：技术创新

二、中国茶饮料行业发展状况研究
茶饮料的定义和分类
中国茶饮料行业产业链分析
中国茶饮料产业链上游发展情况：茶叶
中国茶饮料产业链上游发展情况：乳制品、水果
中国茶饮料产业链中游品牌图谱
产业链中游：传统品牌稳优势，跨界品牌争入局
产业链中游：茶饮品牌众多，市场竞争激烈
产业链下游：线上线下销售渠道同步拓宽，推广渠道更加多样
中国茶饮料相关市场规模数据：新式茶饮
中国茶饮料相关市场规模数据：养生茶饮
中国茶饮料相关市场规模数据：无糖饮料

三、中国茶饮料行业消费者行为洞察
中国茶饮料消费者画像（一）
中国茶饮料消费者画像（二）
口味口感成现制茶饮优势点，方便快捷成包装茶饮优势点
零糖零卡零脂类茶饮料成为最受消费者青睐的包装茶饮类型
超七成茶饮料消费者饮用包装茶饮的频率为一周1-4次
近七成消费者购买包装茶饮会少量囤货，消费水平中等
瓶装茶饮料为最受消费者青睐的茶饮包装形式
六成消费者在2-3个品牌间选择茶饮料，口味习惯成主要原因
连锁便利店和综合电商平台为线下线上主要购买渠道
解渴解腻、运动补水、休闲娱乐成为茶饮料主要消费场景
口味和含糖含卡量成为消费者关注的主要因素
是否购买无糖茶饮与是否正在减肥的关联度分析
超八成消费者看好茶饮料市场前景，食品安全和口味受关注较高

四、中国茶饮料行业发展趋势分析
中国茶饮料行业发展趋势分析（一）
中国茶饮料行业发展趋势分析（二）

图表目录：
图表1.2017-2022年中国茶饮料行业相关政策（部分）
图表2.1978-2023年中国居民人均可支配收入/人均消费支出
图表3.1998-2023年中国居民食品烟酒人均消费支出
图表4.2022年中国居民人均消费支出分布情况
图表5.2014-2023年中国茶饮料相关专利每年新增数量
图表6.2010-2023年中国茶叶产量
图表7.2016-2023年中国乳制品产量
图表8.2015-2022年中国水果产量
图表9.中国茶饮料消费者购买过的包装茶饮品牌
图表10.中国茶饮料消费者了解包装茶饮品牌的渠道
图表11.2016-2025年中国新式茶饮市场规模及预测
图表12.2022-2028年中国养生茶饮市场规模及预测
图表13.2015-2027年中国无糖饮料市场规模及预测
图表14.中国茶饮料消费者画像：性别/年龄/收入
图表15.中国茶饮料消费者画像：区域/城市
图表16.中国消费者偏爱现制茶饮的原因
图表17.不同形式茶饮的市场接受情况
图表18.中国消费者偏爱包装茶饮的原因
图表19.中国消费者偏爱的包装茶饮类型
图表20.中国茶饮料消费者喝包装茶饮的频率
图表21.中国茶饮料消费者购买包装茶饮的单价
图表22.中国茶饮料消费者单次购买包装茶饮的数量
图表23.中国茶饮料消费者每月在包装茶饮上的平均消费
图表24.中国茶饮料消费者偏好的包装形式
图表25.中国茶饮料消费者偏好的茶饮规格
图表26.中国消费者对尝试新品牌/口味的态度
图表27.中国消费者对茶饮品牌的态度
图表28.中国茶饮料消费者忠于某品牌的原因
图表29.中国茶饮消费者偏爱的线下购买渠道
图表30.消费者购买包装茶饮的渠道分布
图表31.中国茶饮消费者偏爱的线上购买渠道
图表32.中国茶饮料消费者购买包装茶饮的消费场景
图表33.中国茶饮料消费者购买包装茶饮时关注的因素
图表34.是否购买无糖茶饮与是否有减肥计划的交叉分析
图表35.中国茶饮消费者对茶饮料市场前景的看法
图表36.中国茶饮料消费者认为包装茶饮需改进的方面

Figure1.2017-2022 China tea beverage industry related policies (part)
Figure2.Per capita disposable income/per capita consumption expenditure of Chinese residents from 1978 to 2023
Figure3.Chinese residents' per capita consumption expenditure on food, tobacco and alcohol from 1998 to 2023
Figure4.Distribution of per capita consumption expenditure of Chinese residents in 2022
Figure5.The number of newly added patents related to tea beverages in China each year from 2014 to 2023
Figure6.China's tea production from 2010 to 2023
Figure7.China's dairy production from 2016 to 2023
Figure8.Fruit production in China from 2015 to 2022
Figure9.Packaged tea brands purchased by Chinese tea beverage consumers
Figure10.Chinese tea beverage consumers understand the channels for packaging tea beverage brands
Figure11.Market size and forecast of new tea drinks in China from 2016 to 2025
Figure12.Market scale and forecast of China's healthy herbal beverage products from 2022 to 2028
Figure13.Market size and forecast of China's sugar free beverage from 2015 to 2027
Figure14.Portrait of Chinese tea beverage consumers: Gender/age/ income
Figure15.Portrait of Chinese tea beverage consumers: Region/City
Figure16.The reason why Chinese consumers prefer freshly made tea
Figure17.Market acceptance of different forms of tea
Figure18.The reasons why Chinese consumers prefer packaged tea
Figure19.The type of packaged tea preferred by Chinese consumers
Figure20.Frequency of packaged tea drinks consumed by Chinese tea beverage consumers
Figure21.The unit price of packaged tea drinks purchased by Chinese tea beverage consumers
Figure22.The number of packaged tea drinks purchased by Chinese tea beverage consumers in a single purchase
Figure23.Average monthly consumption of packaged tea by Chinese tea beverage consumers
Figure24.The preferred packaging form of Chinese tea beverage consumers
Figure25.Tea beverage specifications preferred by Chinese tea beverage consumers
Figure26.Attitudes of Chinese consumers towards trying new brands/tastes
Figure27.Chinese consumers' attitudes towards tea brands
Figure28.Reasons why Chinese tea beverage consumers are loyal to a certain brand
Figure29.Chinese tea consumers prefer offline purchase channels
Figure30.Channel distribution of consumers buying packaged tea drinks
Figure31.The preferred online purchase channel for Chinese tea consumers
Figure32.The consumption scenario of Chinese tea beverage consumers buying packaged tea drinks
Figure33.Factors that Chinese tea beverage consumers pay attention to when buying packaged tea drinks
Figure34.Cross-analysis of whether to purchase sugar-free tea and whether to have a weight loss program
Figure35.Chinese tea consumers' views on the tea beverage market prospects
Figure36.Chinese tea beverage consumers believe that packaging tea needs improvement","readPageNum":34,"groupId":0,"discount":"1.0","srcFile":"","iimediaUrl":"http://www.iimedia.cn/101372.html","readCount":0,"reportType":0,"reportAuthor":"艾媒食品研究院","activityId":0,"isSubscribed":0,"activityTitle":"","price":999.0,"id":43607,"isShowDownload":0,"reportLbImg":[],"publishTime":1721286819000,"visit_count":19363,"hasFile":1,"fileSize":27512741,"couponList":[],"shareUrl":"https://report.iimedia.cn/m-report.jsp?forWxShare=1&reportId=43607&sCode=BFAA231D87903BD9C1B0CDCADBCE4141&extT=","img":"https://img.iimedia.cn/100010d36084fa6bad7756f02fb350847d8e9589edac730984348b778f42c9d800ac1","groupType":0,"vipReportInfo":[{"id":62999,"raw":0,"payMode":1,"reportType":0,"pages":0,"equipType":0,"isOrderByIn":0,"toInfoPage":0,"offset":0,"count":10,"hasFile":0,"page":1,"isNewSearch":0,"title":"艾媒咨询 | 2025年中国电商“双十一”消费大数据监测报告","total":0,"op":0,"moduleType":3},{"id":57853,"raw":0,"payMode":1,"reportType":0,"pages":0,"equipType":0,"isOrderByIn":0,"toInfoPage":0,"offset":0,"count":10,"hasFile":0,"page":1,"isNewSearch":0,"title":"艾媒咨询 | 2025-2026年中国本地生活服务市场竞争格局和消费调查研究报告","total":0,"op":0,"moduleType":3},{"id":57852,"raw":0,"payMode":1,"reportType":0,"pages":0,"equipType":0,"isOrderByIn":0,"toInfoPage":0,"offset":0,"count":10,"hasFile":0,"page":1,"isNewSearch":0,"title":"艾媒咨询 | 2025年中国高考及院校录取分数大数据分析报告","total":0,"op":0,"moduleType":3},{"id":46744,"raw":0,"payMode":1,"reportType":0,"pages":0,"equipType":0,"isOrderByIn":0,"toInfoPage":0,"offset":0,"count":10,"hasFile":0,"page":1,"isNewSearch":0,"title":"艾媒咨询 | 2025年中国年份普洱茶行业现状及消费趋势洞察报告","total":0,"op":0,"moduleType":3},{"id":46687,"raw":0,"payMode":1,"reportType":0,"pages":0,"equipType":0,"isOrderByIn":0,"toInfoPage":0,"offset":0,"count":10,"hasFile":0,"page":1,"isNewSearch":0,"title":"艾媒咨询 | 2025年中国月子中心消费者行为调查数据","total":0,"op":0,"moduleType":3},{"id":46688,"raw":0,"payMode":1,"reportType":0,"pages":0,"equipType":0,"isOrderByIn":0,"toInfoPage":0,"offset":0,"count":10,"hasFile":0,"page":1,"isNewSearch":0,"title":"艾媒咨询 | 2025年中国预制鸡排消费行为调查数据","total":0,"op":0,"moduleType":3},{"id":46689,"raw":0,"payMode":1,"reportType":0,"pages":0,"equipType":0,"isOrderByIn":0,"toInfoPage":0,"offset":0,"count":10,"hasFile":0,"page":1,"isNewSearch":0,"title":"艾媒咨询 | 2025年中国服饰产品消费行为调查数据","total":0,"op":0,"moduleType":3},{"id":46690,"raw":0,"payMode":1,"reportType":0,"pages":0,"equipType":0,"isOrderByIn":0,"toInfoPage":0,"offset":0,"count":10,"hasFile":0,"page":1,"isNewSearch":0,"title":"艾媒咨询 | 2025年中国小程序电商用户消费行为调查数据","total":0,"op":0,"moduleType":3},{"id":46685,"raw":0,"payMode":1,"reportType":0,"pages":0,"equipType":0,"isOrderByIn":0,"toInfoPage":0,"offset":0,"count":10,"hasFile":0,"page":1,"isNewSearch":0,"title":"艾媒咨询 | 2025年中国第三方网络招聘平台使用行为调查数据","total":0,"op":0,"moduleType":3},{"id":46684,"raw":0,"payMode":1,"reportType":0,"pages":0,"equipType":0,"isOrderByIn":0,"toInfoPage":0,"offset":0,"count":10,"hasFile":0,"page":1,"isNewSearch":0,"title":"艾媒咨询 | 2025年中国化妆品消费者行为调查数据","total":0,"op":0,"moduleType":3}],"discountPrice":999.0,"vipDiscountPrice":"","title":"艾媒咨询｜2024-2025年中国茶饮料行业发展及消费洞察报告","reportGroupList":"","shareContent":"","isDeleted":0,"typeList":[{"typeName":"行业研究报告","id":1}],"imContent":"

　　随着经济的不断发展与健康消费理念深入人心，消费者对茶饮的需求逐渐从传统调味包装茶转向无糖茶、养生茶等。消费者对产品附加值及健康化的需求，以及茶饮市场产品构成变革共同促进了茶饮料行业的发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国茶饮料行业发展及消费洞察报告》数据显示，2023年中国新式茶饮市场规模达3333.8亿元，同比增长13.5%；养生茶饮市场规模为411.6亿元，同比增长27.3%；无糖饮料市场规模达401.6亿元，同比增长101.2%，随着健康消费趋势凸显，茶饮料相关产品市场规模将进一步扩大。2024年，49.3%的中国茶饮料消费者通过内容分享平台了解包装茶饮品牌，46.9%的消费者偏好零糖零卡零脂类包装茶饮。随着健康消费趋势凸显，无糖低糖产品受到众多消费者青睐，无糖茶将进一步扩充市场容量，为茶饮料行业提供新增量。(《2024-2025年中国茶饮料行业发展及消费洞察报告》完整高清PDF版共46页，可点击文章底部报告下载按钮进行报告下载）

　　With the continuous development of the economy and the concept of healthy consumption, consumers' demand for tea drinks has gradually shifted from traditional flavored packaged tea to sugar-free tea and health tea. Consumers' demand for added value and health of products, as well as changes in the composition of tea market products, have jointly promoted the development of tea beverage industry. According to the latest Research Report on the Development of China Tea Beverage Industry Development and Consumption Insight Report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market size of China's new tea drink will reach 333.38 billion yuan, an increase of 13.5% in 2023. The market size of health tea drink was 41.16 billion yuan, an increase of 27.3%; Sugar-free beverage market size reached 40.16 billion yuan, an increase of 101.2%, with the health consumption trend highlighted, tea beverage related products market size will further expand, is expected to 2025 new tea market size of 374.93 billion yuan. In 2024, 49.3% of Chinese tea beverage consumers learned about packaged tea brands through content sharing platforms, and 46.9% of consumers preferred zero-sugar, zero-calorie and zero-fat packaged tea drinks. With the prominent trend of healthy consumption, sugar-free and low-sugar products are favored by many consumers, and sugar-free tea will further expand the market capacity and provide new additions to the tea beverage industry. (“iiMedia Report | China Tea Beverage Industry Development and Consumption Insight Report from 2024 to 2025” full version has 46 pages, please click the download button at the bottom of the article to download the report)

　　核心观点

　　市场规模：预计2025年中国新式茶饮市场规模达3749.3亿元，2028年中国养生茶饮规模破千亿

　　iiMedia Research（艾媒咨询）数据显示，2023年中国新式茶饮市场规模达3333.8亿元，养生茶饮市场规模为411.6亿元，无糖饮料市场规模增速明显，达401.6亿元。随着健康消费趋势凸显，养生茶饮、无糖茶饮需求持续增加，新式茶饮也随之推出众多低糖、无糖产品，三类茶饮相关产品市场规模将进一步扩大，预计2025年新式茶饮市场规模达3749.3亿元，预计2028年养生茶饮市场规模突破千亿级。

　　用户调研：零糖零卡零脂茶饮料最受消费者青睐，购买渠道呈多样化趋势

　　iiMedia Research（艾媒咨询）数据显示，46.9%的中国茶饮料消费者偏爱零糖零卡零脂类包装茶饮；线下购买渠道的连锁便利店（66.3%）与线上购买渠道的综合电商平台（62.5%）、本地生活平台（61.3%）成为茶饮料消费者购买产品的主要渠道。

　　发展趋势：销售渠道与推广渠道呈多元化趋势，健康消费趋势下无糖茶将持续扩容

　　近年来，传统线下销售渠道难以满足市场多元化需求，线上线下销售渠道同步拓宽成为主要趋势。短视频平台、新兴电商平台、即时配送平台等新形式销售渠道以及内容分享平台等新型推广渠道为茶饮料行业发展提供强大动力。此外，随着健康消费趋势凸显，无糖低糖产品受到众多消费者青睐，无糖茶将进一步扩充市场容量，为茶饮料行业提供新增量。

　　以下为报告内容节选：

　　（节选）第一章 中国茶饮料行业背景概况

　　中国茶饮料行业发展驱动因素：政策支持

　　近年来，国家出台一系列促进茶产业健康持续发展的相关政策，统筹茶文化、茶产业、茶科技，加快品质提升、品牌打造，提高茶产业质量效益、竞争力和可持续发展能力。此外，《“十四五”国民健康规划》中提到要全面实施全民健康生活方式行动。政策利好与健康消费趋势下，茶饮料行业迎来市场新机遇。

　　中国茶饮料行业发展驱动因素：社会环境

　　中国作为茶文化的发源地，有着数千年的茶文化历史。这种深厚的文化底蕴为茶饮料行业的发展提供了坚实的基础。茶饮料作为茶文化的一种现代传承形式，不仅满足了消费者对茶的需求，还通过创新的方式将茶文化推向了更广泛的群体。例如，当地茶会活动、国际茶日全民饮茶活动以及茶饮品牌与博物馆、游戏跨界联动等多样化的活动，扩大了茶饮受众群体，为茶饮料行业发展提供强大驱动力。

　　（节选）第二章 中国茶饮料行业发展状况研究

　　茶饮料的定义和分类

　　茶饮料是指以茶叶或茶叶的提取液、浓缩液、茶粉(包括速溶茶粉、研磨茶粉)或直接以茶的鲜叶为原料，添加或不添加食品原辅料和(或)食品添加剂，经加工制成的液体饮料。

　　中国茶饮料行业产业链分析

　　中国茶饮料行业产业链上游原材料包括水果、食糖、代糖、茶叶、塑料制品等；产业链中游为茶饮料制造商；下游为销售、流通环节，分为线上电商平台销售和线下超市、便利店、餐饮店销售等。

　　中国茶饮料产业链上游发展情况：茶叶

　　茶叶作为天然的健康饮品，具有广大的消费群体，是中国无糖饮料的重要生产原料。数据显示，2023年中国茶叶产量已达到355.0万吨，同比增长6.1％。艾媒咨询分析师认为，“茶文化”在中国源远流长，近年来由于人们对健康饮品的追求，许多和茶叶相关的茶展会、茶叶主题餐厅及酒店等也相继上市。总体而言，需求拉动供应端增长，茶叶生产情况相对稳定，茶饮料原材料供给得到保障。

　　产业链中游：茶饮品牌众多，市场竞争激烈

　　iiMedia Research（艾媒咨询）数据显示，31.7%的中国茶饮料消费者购买过康师傅的包装茶饮，购买过农夫山泉旗下品牌——东方树叶的消费者占比为30.7%；其他品牌诸如元气森林、王老吉、东鹏特饮、茶π等均在不同程度上受到消费者青睐。大型食品饮料企业旗下往往有多个品牌产品，如统一集团旗下的茶里王、统一冰红茶、阿萨姆奶茶、双萃、小茗同学等，农夫山泉旗下的东方树叶、茶π、打奶茶等，企业通过多品牌战略争夺市场，以期在不同消费层次的市场中占据一定的地位。

　　产业链下游：线上线下销售渠道同步拓宽，推广渠道更加多样

　　近年来，包装茶饮产业链下游涵盖了广泛的分销网络和零售渠道，传统线下销售渠道难以满足市场需求，线上线下销售渠道同步拓宽成为主要趋势。线上销售渠道涵盖传统电商平台、短视频分享平台以及本地生活平台等，线下销售渠道则包括大型商超、连锁便利店以及新零售门店等。此外，iiMedia Research（艾媒咨询）数据显示，内容分享平台、电视广告、短视频平台成为消费者了解包装茶饮品牌的主要渠道，分别占比49.3%、46.3%、45.4%。

　　（节选）第三章 中国茶饮料行业消费者行为洞察

　　中国茶饮料消费者画像（一）

　　iiMedia Research（艾媒咨询）数据显示，中国茶饮料消费者中女性占比较高，达65.2%；年龄段集中在25-45岁，占84.8%，年轻化趋势明显；中高收入群体较多，月收入集中在5000-10000元，占比41.2%，其次是10001-15000元，占比31.2%。

　　超七成茶饮料消费者饮用包装茶饮的频率为一周1-4次

　　iiMedia Research（艾媒咨询）数据显示，有超七成中国茶饮料消费者饮用包装茶饮的频率为一周1-4次，每天都喝的消费者占比较少，为11.1%；有39.2%的消费者购买包装茶饮的单价在6-10元，购买单价高于15元与低于4元包装茶饮的消费者占比则较少，分别占8.8%、3.4%。从包装茶饮的消费频率与消费单价来看，包装茶饮消费正处于消费升级趋势下，更多消费者愿意为优质包装茶饮买单。

　　解渴解腻、运动补水、休闲娱乐成为茶饮料主要消费场景

　　iiMedia Research（艾媒咨询）数据显示，48.0%的茶饮料消费者购买包装茶饮的目的是解渴解腻，47.7%的消费者的目的则是运动补水补充能量。此外，休闲娱乐、餐饮必备、新口味上市、DIY饮品等也成为中国茶饮料消费者购买包装茶饮的重要消费场景。包装茶饮凭借其品质稳定、方便携带与饮用、口味众多的产品属性，极大地拓宽了消费场景、扩大了消费人群，能够为不同人群、场合提供合适的饮品选择。

　　口味和含糖含卡量成为消费者关注的主要因素

　　iiMedia Research（艾媒咨询）数据显示，超半数消费者在购买包装茶饮时关注的因素为产品的口味，含糖含卡量和健康功效也是消费者购买包装茶饮时关注较多的因素，分别占比40.3%、39.5%，有三成以上消费者还关注价格、配料、品牌以及营养成分等因素。艾媒咨询分析师认为，随着健康饮食观念逐渐深入人心，不少消费者开始关注饮料的含糖含卡量，无糖茶饮开始逐渐占据茶饮消费市场的重要地位。

　　超八成消费者看好茶饮料市场前景，食品安全和口味受关注较高

　　iiMedia Research（艾媒咨询）数据显示，超八成中国茶饮消费者表示看好或非常看好茶饮料的市场前景；针对包装茶饮改进的方面，有54.5%的茶饮消费者认为食品安全最重要，其次为口味、营养价值以及价格，分别占比49.7%、47.7%、40.9%。此外，部分消费者认为包装茶饮需要在产品包装和产品宣传方面做进一步改进。

　　（节选）第四章 中国茶饮料行业发展趋势分析

　　国家政策激励茶产业发展，文化传承与产业发展交织并行

　　近年来，国家出台一系列促进茶产业健康持续发展的相关政策，如《关于促进贫困地区茶产业稳定发展的指导意见》、《关于促进茶产业健康发展的指导意见》等，统筹茶文化、茶产业、茶科技，加快品质提升、品牌打造，提高茶产业质量效益、竞争力和可持续发展能力。中国深厚的茶文化底蕴为茶饮料发展提供了坚实的基础。茶饮料作为茶文化的一种现代传承形式，不仅满足了消费者对茶的需求，还通过创新的方式将茶文化推向了更广泛的群体，为茶饮料行业发展提供了强大驱动力。

　　传统品牌扩品类、稳地位，跨界品牌争入局，市场竞争激烈

　　在健康、绿色消费趋势下，传统含糖调味茶发展遇阻，各大饮品企业推出“无糖茶饮”以满足消费者健康化需求。传统品牌如康师傅、统一、农夫山泉、三得利等通过扩充旗下产品矩阵或开发子品牌来稳固市场地位；新兴品牌如元気森林、让茶等深耕于无糖领域，成果显著；还有新式茶饮跨界入局即饮茶领域，如喜茶、奈雪の茶等，通过产业链上下游优势推出新品进入市场，市场竞争激烈程度加剧。

本文内容节选自艾媒咨询发布的《艾媒咨询｜2024-2025年中国茶饮料行业发展及消费洞察报告》，完整版报告共42页，点击文末下方链接可直达完整版报告。

","chartNum":36,"categoryList":[{"id":7,"categoryName":"新零售"}],"isShowOnLineReadUrl":"","summary":"随着经济的不断发展与健康消费理念深入人心，消费者对茶饮的需求逐渐从传统调味包装茶转向无糖茶、养生茶等。消费者对产品附加值及健康化的需求，以及茶饮市场产品构成变革共同促进了茶饮料行业的发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国茶饮料行业发展及消费洞察报告》数据显示，2023年中国新式茶饮市场规模达3333.8亿元，同比增长13.5%；养生茶饮市场规模为411.6亿元，同比增长27.3%；无糖饮料市场规模达401.6亿元，同比增长101.2%，随着健康消费趋势凸显，茶饮料相关产品市场规模将进一步扩大。2024年，49.3%的中国茶饮料消费者通过内容分享平台了解包装茶饮品牌，46.9%的消费者偏好零糖零卡零脂类包装茶饮。随着健康消费趋势凸显，无糖低糖产品受到众多消费者青睐，无糖茶将进一步扩充市场容量，为茶饮料行业提供新增量。","shareUrlQrCode":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAMgAAADICAYAAACtWK6eAAAFD0lEQVR42u3dwYrcMBAE0Pn/n07ugRCWSNXVmlewp128Ho2eodW2/PklIn/NxxCIACICiAggIoCIACICiAggIoCIACIigIgAIgKICCAigIgAIgKICCB/Hujzif789HxOn3/6eD89fnp8ts0PQAABBBBAAAEEEEDeA3K8WPrH8acn+E/PLz0e7efTOv8AAQQQQAABBBBAANkL5PYEO3382xMoXfSni/i2+QEIIIAAAggggAACCCDpL/g0mHSjKw3+9gUMEEAAAQQQQAABBBBAXi/SpxtdaTDTExwQQAABBBBAAAEEEECmgaQB3i5yp4vm6QtIywQGBBBAAAEEEEAAAQSQlkaa3+8uwu1qAggggADi94AA4veAtGfbF9zWuDxd1D8zrwABBBBAAAEEEEAAqQUy/QDU7fNrm5Dp46UXcVrAAgIIIIAAAggggACyt0if3gx628186QtIenzTF2RAAAEEEEAAAQQQQN4D0tbYSheR6UWG9KJEejymbk4EBBBAAAEEEEAAAUSjcApsuqicfoAs/ZLT9kUAQAABBBBAAAEEEEBs2jDdGJx+IOv2BaR90SB9gQUEEEAAAQQQQAAB5P0+yPTNdW2bT7++iNECABBAAAEEEEAAAQSQvUDSE7L9RfdtRX26CL8N4uueKAQEEEAAAQQQQAAB5L8nUNsAbdu0of3mwOkiHxBAAAEEEEAAAQQQQE5/4dsWDdo+/3TjdUsjERBAAAEEEEAAAQSQXiDbivbpTRna/l/b+bVsJAcIIIAAAggggAACyN73g5wuyqYbZbeL3NaitWV+AAIIIIAAAggggAACyHRRufVF9acWHdom9O0LQux7AAQQQAABBBBAAAHkGSBpQKeL6PQmENMXqOnG3/oX6AACCCCAAAIIIIAAchxIW5F7+/ymN0q7fUE6PQGni35AAAEEEEAAAQQQQN4Dkp5QbQOe3hhu+oIwvdn3+k0bAAEEEEAAAQQQQAC5XgSnG2HToE+PT3oz7ekivWUjPUAAAQQQQAABBBBA9gC5PcC3B7DtZr7bRXn7A2xTAQQQQAABBBBAAAFkb5GeLoLbisxvK6KvT9ztOysCAggggAACCCCAAHL9hNteiJMu6qcbj+njpT8fIIAAAggggAACCCCAtG2KsL3xd3v8pxt7bS8hBQQQQAABBBBAAAFk375Ypx8Q2vaA0TS46U0QWiY4IIAAAggggAACCCCAvPLA0PTft03AbUU9IIAAAggggAACCCD7gUw3wtpAbtvc+fYDbm5WBAQQQAABBBBAAAHkdpGeBjddNJ5u1KU3Ytu+icS6RiEggAACCCCAAAIIIPEJ0dIISn2e6UWCNKD0zaWAAAIIIIAAAggggHwfkLaivu2lnm0PgKX//jT4FBhAAAEEEEAAAQQQQN7ZvHrbzXptE3IacPr/P7eKBQgggAACCCCAAALI9SI2ffw0wLZNGW4vUkwX6c8/UQgIIIAAAggggAACyPFGWvoll9sam+mbNacvIK03swICCCCAAAIIIIAAAkgLoHTR2rboMT1ezz9RCAgggAACCCCAAALIuiL99PlOj8/0+Z/+/9ONVUAAAQQQQAABBBBA3KyYBti2qNC+mXW6iP+6Ih0QQAABBBBAAAEEkOuNoPQX/lpj7XbaXho6NR6AAAIIIIAAAggggPQCEXkxgIgAIgKICCAigIgAIgKICCAigIgAIiKAiAAiAogIICKAiAAiAojIM/kNMgXpgqMS4eUAAAAASUVORK5CYII=","module_type":0,"memberPrice":999.0,"introduce":"随着经济的不断发展与健康消费理念深入人心，消费者对茶饮的需求逐渐从传统调味包装茶转向无糖茶、养生茶等。消费者对产品附加值及健康化的需求，以及茶饮市场产品构成变革共同促进了茶饮料行业的发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国茶饮料行业发展及消费洞察报告》数据显示，2023年中国新式茶饮市场规模达3333.8亿元，同比增长13.5%；养生茶饮市场规模为411.6亿元，同比增长27.3%；无糖饮料市场规模达401.6亿元，同比增长101.2%，随着健康消费趋势凸显，茶饮料相关产品市场规模将进一步扩大。2024年，49.3%的中国茶饮料消费者通过内容分享平台了解包装茶饮品牌，46.9%的消费者偏好零糖零卡零脂类包装茶饮。随着健康消费趋势凸显，无糖低糖产品受到众多消费者青睐，无糖茶将进一步扩充市场容量，为茶饮料行业提供新增量。
With the continuous development of the economy and the concept of healthy consumption, consumers' demand for tea drinks has gradually shifted from traditional flavored packaged tea to sugar-free tea and health tea. Consumers' demand for added value and health of products, as well as changes in the composition of tea market products, have jointly promoted the development of tea beverage industry. According to the latest Research Report on the Development of China Tea Beverage Industry Development and Consumption Insight Report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market size of China's new tea drink will reach 333.38 billion yuan, an increase of 13.5% in 2023. The market size of health tea drink was 41.16 billion yuan, an increase of 27.3%; Sugar-free beverage market size reached 40.16 billion yuan, an increase of 101.2%, with the health consumption trend highlighted, tea beverage related products market size will further expand, is expected to 2025 new tea market size of 374.93 billion yuan. In 2024, 49.3% of Chinese tea beverage consumers learned about packaged tea brands through content sharing platforms, and 46.9% of consumers preferred zero-sugar, zero-calorie and zero-fat packaged tea drinks. With the prominent trend of healthy consumption, sugar-free and low-sugar products are favored by many consumers, and sugar-free tea will further expand the market capacity and provide new additions to the tea beverage industry.","isPublished":1,"filePath":"20240718/【图片版】2024-2025年中国茶饮料行业发展及消费洞察报告.pdf","updateTime":1721286818000,"pageNum":46,"labelList":[{"id":4700,"labelName":"茶饮料"},{"id":13813,"labelName":"新式茶饮"},{"id":38038,"labelName":"即饮茶"},{"id":37981,"labelName":"养生茶饮"},{"id":38039,"labelName":"无糖茶"},{"id":316,"labelName":"健康"},{"id":5519,"labelName":"软饮料"},{"id":7109,"labelName":"茶叶"},{"id":479,"labelName":"品牌"},{"id":16993,"labelName":"销售渠道"},{"id":17205,"labelName":"消费场景"},{"id":4442,"labelName":"口味"},{"id":191,"labelName":"食品安全"}],"isShowOnLineRead":0,"seourl":"https://report.iimedia.cn/repo7-0/43607.html","shareTitle":"","showPrice":999.0,"createTime":1721284031000,"freePages":10,"md5":"6e34e1816b05c56794169af4c8e8b028"},"isInShopCart":0,"acList":[],"isCollectCategory":false,"isCollected":0,"isBought":0},"isStop":0,"name":"艾媒咨询｜2024-2025年中国茶饮料行业发展及消费洞察报告"}, industryInfo={nodeStat=0, name=餐饮食品, is_end=0, pid=31026926, type=7, name_id=null, node_id=44278057, sort_id=3}, nodeInfo={name=艾媒咨询｜2024-2025年中国茶饮料行业发展及消费洞察报告, isCollect=0, isSub=0, type=5, nodeId=49308364}}}}" />