1. 中国音乐教育行业的定义及分类 2. 2021年中国音乐教育行业发展驱动力:政策引导 3. 2021年中国音乐教育行业发展驱动力:社会环境 4. 2021年中国音乐教育行业发展驱动力:经济环境 5. 2021年中国音乐教育行业发展驱动力:技术赋能 6. 中国音乐教育行业市场规模 7. 2021年中国音乐教育行业模式分析 8. 2021年中国音乐教育行业投融资情况分析 9. 2021年中国音乐教育产业图谱 二、2021年中国音乐教育市场消费者行为洞察分析 1. 2021年中国音乐教育市场用户画像分析 2. 2021年中国音乐教育市场消费者分布区域分析 3. 2021年中国音乐教育市场不同阶段的学习情况 4. 中国音乐教育行业细分市场规模及增长率 5. 2021年中国音乐教育市场消费者主要学习原因 6. 2021年中国音乐教育市场消费者主要学习形式 7. 2021年中国音乐教育市场消费者主要学习类型 8. 2021年中国音乐教育市场消费者获取信息渠道的分布 9. 2021年中国消费者对线上音乐教育品牌的选择意愿 10. 2021年中国音乐教育市场消费者选择学习形式的考虑因素 11. 2021年中国音乐教育市场消费者的支出情况 三、2021年中国音乐教育行业典型企业案例分析 1. 2021年中国音乐教育行业典型企业案例:牛班(一) 2. 2021年中国音乐教育行业典型企业案例:牛班(二) 3. 2021年中国音乐教育行业典型企业案例:牛班(三) 4. 2021年中国音乐教育行业典型企业案例:牛班(四) 5. 2021年中国音乐教育行业典型企业案例:海豚音乐(一) 6. 2021年中国音乐教育行业典型企业案例:海豚音乐(二) 7. 2021年中国音乐教育行业典型企业案例:海豚音乐(三) 8. 2021年中国音乐教育行业典型企业案例:海豚音乐(四) 9. 2021年中国音乐教育行业典型企业案例:掌门陪练(一) 10. 2021年中国音乐教育行业典型企业案例:掌门陪练(二) 11. 2021年中国音乐教育行业典型企业案例:掌门陪练(四) 四、2021年中国音乐教育市场趋势分析及洞察 1. 2021年中国音乐教育行业痛点分析 2. 政策持续发力下,中国音乐教育行业将加速发展 3. 内需驱动,中国音乐教育市场规模将稳步增长 4. 技术引领,中国音乐教育的发展呈现线上化、智能化 图表目录 图表1. 音乐教育的主要分类 图表2. 2019-2021年10月音乐教育行业相关政策 图表3. 2011-2020年中国各类学历教育在校学生数 图表4. 2013-2024年中国人均可支配收入及增长率 图表5. 2013-2024年中国人均教育文化娱乐消费支出及占比 图表6. 2021年中国音乐教育行业数据化和智能化方向发展分析 图表7. 2017-2023年中国音乐教育规模及预测 图表8. 2013-2021年11月中国音乐教育行业投融资规模 图表9. 2021年中国音乐教育培训用户特点 图表10. 2021年中国音乐教育市场消费者分布区域 图表11. 2021年中国音乐教育市场用户学习阶段 图表12. 2017-2023年中国音乐教育细分市场规模及增长率 图表13. 2021年中国音乐教育各类消费者主要学习原因 图表14. 2021年中国音乐教育消费者主要学习形式 图表15. 2021年中国音乐教育消费者主要学习类型 图表16. 2021年中国消费者对音乐培训机构的获取渠道 图表17. 2021年中国消费者对线上音乐教育的了解情况 图表18. 2021年中国音乐教育市场消费者选择学习形式的考虑因素 图表19. 2021年中国音乐教育市场消费者所接受音乐课程单价 图表20. 截止到2021年牛班融资历程 图表21. 截止到2021年海豚音乐融资历程 图表22. 2021年12月“海豚音乐”网络舆情指数 图表23. 2017—2023年中国学前儿童人数及增长率 图表24. 2017—2023年中国K12人数数量及增长率 Comment Figure 1 Main classification of music education Figure 2 Relevant policies of music education industry from 2019 to October 2021 Figure 3 Number of students in various academic education in China from 2011 to 2020 Figure 4 China's per capita disposable income and growth rate from 2013 to 2024 Figure 5 China's per capita expenditure on education, culture and entertainment and its proportion from 2013 to 2024 Figure 6 Analysis on the development of data and intelligence in China's music education industry in 2021 Figure 7 Scale and forecast of music education in China from 2017 to 2023 Figure 8 Investment and financing scale of China's music education industry from 2013 to November 2021 Figure 9 Characteristics of Chinese music education and training users in 2021 Figure 10 Distribution of consumers in China's music education market in 2021 Figure 11 User learning stage of China's music education market in 2021 Figure 12 Scale and growth rate of China's music education market segment in 2017-2023 Figure 13 Main learning reasons for various consumers of music education in China in 2021 Figure 14 Main learning forms of Chinese music education consumers in 2021 Figure 15 Main learning types of Chinese music education consumers in 2021 Figure 16 Chinese consumers' access to music training institutions in 2021 Figure 17 Chinese consumers' understanding of online music education in 2021 Figure 18 Considerations of consumers' choice of learning form in China's music education market in 2021 Figure 19 Unit price of music courses accepted by consumers in China's music education market in 2021 Figure 20 The course of niuban financing by 2021 Figure 21 Dolphin music financing process by 2021 Figure 22 \"Dolphin music\" online public opinion index in December 2021 Figure 23 Number and growth rate of preschool children in China from 2017 to 2023 Figure 24 Number and growth rate of K12 people in China from 2017 to 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According to data from iiMedia Research, the size of China's music education market in 2021 reached 113.38 billion yuan, of which the children's market size in the 2021 semester was 52.87 billion, an increase of 20.0% year-on-year. The K12 market size is 41.10 billion, with a growth rate of 18.0%. It is expected that the release of policy dividends in the future will gradually expand the scale of the education market, which is expected to reach 161.67 billion yuan in 2025. According to the survey, East China ranks first in the national music education consumer region, and stringed musical instruments have the highest proportion of learning in national music education. iiMedia Consulting analysts believe that economically richer areas such as East China are the main battlefield of music education, and enterprises should further strengthen the layout in economically richer areas such as East China. Courses on stringed, keyboard and woodwind instruments should also be introduced in order to attract more consumers. In the future, driven by a new generation of information technology, China's music education institutions are making every effort to build an online and offline dual-channel business model, and are committed to providing customers with valuable music education services through their own unique advantages.(“iiMedia Report |Research Report on Chinese Music Educational Market and Tendency from 2021 to 2022”full version has 47 pages,please click the Browse HD Report button on the right side of the article to browse the report)
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